Content Library

How can marketing represent customers when call centres hog the relationship?

The most widely acknowledged source of stress-in-modern-life index typically puts death of a spouse or close relative/friend first, followed by redundancy, followed by moving house.
Read Now

Digital natives as employees

One of the requirements for good forecasting is to be fairly old.  In fact the older the better when it comes to generational pronouncements.  Young people tend to have pretty similar characteristics over the generations – rebellious, se
Read Now

Interview with Chris Freeland, Tullo Marshall Warren

What’s your golden rule? Less is more. Who has been your biggest influence? My wife. She ensures I keep things in perspective and constantly reminds me not to take life too seriously.
Read Now

Crisis management skills needed

If PR companies aren’t overwhelmed with business now they are missing a trick.  The BP spill has been well covered but Allyson Stewart-Allen makes a subtler point in her Market Leader ‘Letter from America’.  Now that so many companies ar
Read Now

Being good at everything

Judie Lannon, editor of Market Leader, The Marketing Society’s quarterly journal delves into the history of our magazine and argues that marketers need to be good at everything
Read Now

Interview with Paul Wilson, SunGard

What’s your golden rule? ‘If it’s controversial, do it on the phone.’ And, whilst living in Switzerland for the last five years – ‘never eat yellow snow.’
Read Now