As the world gets smaller, agencies get bigger. The unfortunate truth is that as clients rush to consolidate and agencies restructure to serve them, creativity seems to get lost in the reshuffle.

THE BALANCE BETWEEN ART VS TECHNIQUE

Our employees are our greatest asset.' Most CEOs, especially in the service sector, have said this at one time or another. If this is the case, how can companies ensure both quality of staff and loyalty?

An agency colleague told us a story about meeting with the KFC franchise marketing board – a group that represented the restaurant owners and franchisees.

I don't believe that I am any more easily led or faddish than the next fella,

'What do these three US retail brands share?' you ask? The answer is that all are looking at ways to improve your next retail experience. BREAKFAST ON THE GO