Content Library

Market Leader: Operating on the customer’s heart

In The Marketing Society’s quarterly journal Market Leader, Hugh Burkitt describes his recent encounter with the business end of healthcare.
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Hugh Burkitt: A strange thing happened…

A strange thing happened to me last night for the first time in my life. I was asked to remove my tie.
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Why the Communication Minister should have been hit over the head with a handbag

To a posh Advertising Association party at Unilever House last week.
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The John Lewis Partnership gets a bonus from marketing

The sight of John Lewis staff jumping into the air on hearing that they are to receive a bonus of 18% is a delightful good news story. But it’s not only the staff that should be jumping into the air.
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The value of social networks IS a stock market bubble

That’s its current value on the New York Stock Exchange, according to last Friday’s FT. LinkedIn shares are trading at $94 a share, making the whole company worth nearly $9 billion.
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Hugh Burkitt on how marketing can represent itself better to the City

Following the Fellows Dinner with Nicola Horlick, CEO, Bramdean Asset Management our chief executive shares his first thoughts on how marketing can represent itself better to the City.
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