Looking ahead, there is definitely no shortage of big issues coming our way. Firstly, there is the macro issue of the freedom to advertise itself.

A few years back the MoD ordered a new radio system. The radios would be used by ships, helicopters, planes, tanks and infantry. So involved in the procurement process were specialists from the Army, Navy, and Air Force.

We remember Steve Jobs as inventing the iPod. And nowadays the name iPod has become the generic for the entire category. But MP3 players were around years before Apple started making them.

First a caveat, the following are not definitive golden rules but some sensible pointers, and for the record, they were learned from over seven years’ experience in mobile – the last two in a neutral international role with a view of hundreds of c

What's the most valuable lesson you've picked up in your career? 

With the launch of Metro Bank – the first new retail bank in the UK for over 100 years – Hill, the owner of prominent existing brands such as Commerce Bank, has brought his successful US model across the Atlantic.