Content Library

Accenture Life Trends 2025 brought to you by The Marketing Society

Through five trends Accenture Song explore how people are feeling about and responding to business, technological and societal changes—and what it all means for brands.
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The 40th Global Marketing Society Awards Shortlist 2025

We are delighted to announce the shortlist for The 40th Annual The Marketing Society Global Awards.
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Member Interview with Ghayath Sioufi

Member Interview with Ghayath Sioufi, Founder & CEO, CAP.G Ventures
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Q&A with Ruth Buscombe

Ahead of her appearance at Digital Day Scotland on April 24, we caught up with Ruth Buscombe, Strategist at Formula 1.
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‘Navigating Greenwashing and Green Claims - 4-Part Mini Series’, Part 2 - Guy Parker, Chief Executive, Advertising Standards Authority (ASA)

In this episode, the second of our greenwashing mini-series we chat to Guy Parker, Chief Executive of the UK’s Advertising Standards Authority (ASA), about green...
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Having your cake and eating it too

Leadership coach Mark Evans believes we are all prodigies of some sort; we just need to double down on our existing superpowers and re-frame our self-limiting beliefs. In this piece he explains that by focussing on what is available, natural, effortless and sustainable, and steering away from what is difficult, unnatural and exhausting to sustain we can have our cake and eat it too.
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