Through five trends Accenture Song explore how people are feeling about and responding to business, technological and societal changes—and what it all means for brands.

We are delighted to announce the shortlist for The 40th Annual The Marketing Society Global Awards.

Member Interview with Ghayath Sioufi, Founder & CEO, CAP.G Ventures

Ahead of her appearance at Digital Day Scotland on April 24, we caught up with Ruth Buscombe, Strategist at Formula 1.

In this episode, the second of our greenwashing mini-series we chat to Guy Parker, Chief Executive of the UK’s Advertising Standards Authority (ASA), about green...

Leadership coach Mark Evans believes we are all prodigies of some sort; we just need to double down on our existing superpowers and re-frame our self-limiting beliefs. In this piece he explains that by focussing on what is available, natural, effortless and sustainable, and steering away from what is difficult, unnatural and exhausting to sustain we can have our cake and eat it too.