The current economic model is unsustainable in the long term.

The professional services industry is vast and varied. One estimate puts its revenues at $700 billion worldwide and another suggests that it employs up to one in five workers in the developed world.

Whenever we explained Dove's new brand positioning to anyone, they always said, 'Oh what a great idea.'

JUDIE LANNON: From your standpoint as head of Unilever's hugely important home and personal care brands, how would you describe the main issues in managing these brands?

All diageo's marketers are put through the Diageo Way of Building Brands (DWBB).

Some 14 years ago, the agency I worked at – it laboured then under the unwieldy name of BMP DDB Needham Worldwide – was invited to pitch for the Barclaycard account.