Content Library
The Dawn of the Marketing Venture Capitalist
In may 2005, Coldplay's single 'Speed of Sound' went straight into the top ten of the US charts – the first time a British group had achieved this feat since the Beatles with 'Hey Jude' 37 years before.
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Home Retailing: the Death of Home Shopping?
Depending on which papers you read, and when you read them, this year's holiday trading period was either retailing's salvation or damnation.
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Publishing has Adapted to Competitive Change: Time for the City to Follow Suit?
Historically, the success of the City of London probably has little to do with marketing, at least not marketing as it is traditionally understood. But this may well be changing, possibly quite rapidly.
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Stephen King: Bridging the Great Divide
There are many excellent scientific journals devoted to neurosurgery.
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The Long Tail – How endless choice is creating unlimited demand
This book began with a quiz I got wrong. Robbie Vann-Adibé, the CEO of Ecast, a 'digital jukebox' company, asked me to guess what percentage of the 10,000 albums available on the jukeboxes sold at least one track per quarter.
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Does empirical science have a place in marketing?
The Ehrenberg-Bass Institute was inaugurated last March in the University of South Australia.
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