Content Library

New research to quantify the linkage that really matters

It's different at the top. While your subordinates are in the product or service markets and measure success in sales and profits, the board has to think differently.
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How to win friends and influence people

'Social Networks' are not a new phenomenon. The term was first used in the 1950s by a man called J.A.
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How to improve your new product success rate

It's a familiar story of too many cooks ... In 2000, European mobile phone companies bid for the then next-generation 3G licences.
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Beyond brand management

In the 1920s, the Radio Corporation of America invented the broadcast network, a mass communications medium as broad in scope and reach as the contiguous United States.
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Marketing without waste: how to stop spamming people

Marie arrives home from work. She checks her email on her laptop. She has 12 offers for sexual potency pills, three from music download companies and 58 offers from online casinos. 'Spam' thinks Marie.
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How to be a customer champion: turning insight into action

When I started my career in marketing with Ogilvy & Mather in the early 1980s, life was slower. Email hadn't yet been developed, so the arrival of the morning's post set the agenda for the day.
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