Joss Davidge, Business Director of brand experience agency BEcause, continues his weekly search for great marketing ideas.

On 6th November 2012 Barack Obama was re-elected into the White House.

Seb is humble as humble can be. He is the Ronnie Corbett of sport, telling the best stories about the 2012 Olympics, which he led from start to finish.

Over the last week there has been a blizzard of analyses of how and why the country was in such dire shape before Mrs Thatcher was elected: non-stop strikes (the source of my favourite mixed metaphor - from a politician complaining about the grave

'Reality is broken. Game designers can fix it.' Jane McGonigal - Director of Game Research, Institute for the Future

Joss Davidge, Business Director of brand experience agency BEcause, continues his weekly search for great marketing ideas.