Rules in a free market economy are difficult to frame in order to be both fair and, perhaps more significantly, to be effective.

Although marketing practices are increasingly similar around the world, the way consumers respond to brands differs dramatically.

Jon Alexander accuses marketing of sleepwalking society towards a precipice and believes marketers need to think more about the wider impacts of their work.

Winston Fletcher believes that marketing is both misunderstood and undervalued. In this article, he spells out the benefits that marketing provides as the major player at the pivotal interface between supply and demand.

Melanie Howard describes how the modern world of illusion and image is driving people to seek a more authentic reality

Brands that mess up in the US must understand the American public to regain trust, advises Allyson Stewart-Allen