Kate McDougle, Director of Marketing at Added Value, delves into their Cultural Traction 2013 report to reveal which global brands are the most culturally vibrant.

Capturing the essence of a nation is the challenge for governments aiming to market their countries’ strengths.

What makes the difference between good marketing companies and outstanding marketing companies?

Joss Davidge, Business Director of brand experience agency BEcause, continues his weekly search for innovative ideas and

Best course Unilever ever sent me on was one on advertising (that’s what we called it back then).

'Our readers aren't dumb, we're going to be straight-up about sponsored posts.' Annie, xoVain