Procurement has become a dominating force in marketing services and many question whether it is healthy for decisions on creative work to be too heavily influenced by price.

Don't fall into the trap of trying to persuade your customers to do what your business wants. Explore what they want and you might be pleasantly surprised.

Joss Davidge, Business Director of brand experience agency BEcause, continues his weekly quest for great marketing ideas.

Social media began almost a decade ago but it’s become a far more prominent and important part of most people’s lives than we could have predicted.

'If I look back, I am lost.' Daenerys Targaryen

If you tell me about service and quality and customer focus, you haven't answered my question, because a hundred other brands stand for that. If you are what others are, then there's nothing here to own or protect or build upon.