Creativity comes from constraint. Biz Stone, Co-Founder of Twitter

The Gettysburg Address as a Power Point presentation is now a well- known (and exquisite) satire on the limitations of Power Point.

How many brands have embarked on content marketing campaigns without a fully thought through strategy?  

Joss Davidge, Business Director of brand experience agency BEcause, continues his weekly search for great marketing ideas.

The partnership will see Ogilvy’s specialist behavioural science practice, #ogilvychange, adopt three Pimp My Cause member organisations a year.

You're probably familiar with the free-rider problem. That's what economists call a situation in which someone benefits from the entire community paying for something without contributing themselves.