The argument about the usefulness of research in new brand development is a hardy perennial.

Joss Davidge, Business Director of brand experience agency BEcause, continues his weekly search for innovative marketing ideas.

One of the great British slogans is DIY brand Ronseal’s “Does exactly what it says on the tin”.

The amount of plastic bottles and cans generated globally that ends up in landfill is estimated to be around 340bn. That is a lot of bottles. We’ve been working with SodaStream to raise awareness of the environmental impacts of plastic bottles.

Our two systems of the mind

Updating the energy efficiency of the UK’s aged housing stock is a no-brainer, says Dan Vivian. It will possibly have more of an impact than any other action towards our ambitious carbon emissions targets. The question is how.