Content Library

Why ‘solid gold’ ideas win silver medals

Hotcow look at why big, new, bold ideas often get rejected by clients in favour of the familiar.
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The Science of Serendipity

The world doesn’t need any more innovation books exhorting us to ‘kick back and get groovy’.They’re often an irritating read, written by the kind of man (it’s always an alpha male) you’d dread sitting next to on a plane.
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Ostlers and lamplighters?

St John’s Wood was developed in the early 1800s as a genteel London suburb, with low density villas as opposed to the terraces familiar in the East and South of the Capital.
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Earned autonomy: do you really want to go it alone?

With the horse meat scandal still raging, Dan Vivian looks at reputation and regulation, asking just how much autonomy a business can really have, and whether it’s actually a good idea.
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Standing out in a crowd

Joss Davidge, Business Director of brand experience agency BEcause, continues his weekly search for innovative marketing ideas. This week he showcases an interesting
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