As behavioural science has evolved, new questions have arisen about how behavioural traits and cognitive...

Prince Harry and Meghan Markle are about to start a rebranding process, as they can no longer use their ‘Sussex Royal’ brand...

As we draw close to international Women’s Day, Canopy Insight have compiled the Top 10 most exciting innovations, campaigns...

What situations or individual characteristics might make framing effects - like the ones we outlined in our previous article - stronger or weaker?

On Thursday 23rd of January, I was very kindly invited to attend the Marketing Society Star Award Event.

“Be brave”. What does that really mean in business? What does it mean for marketers?