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Blogs and think pieces
Google's Wilson Ng explores how AI is transforming search behaviour and results, and offers three key strategies for marketers to adapt their SEO and content approaches to succeed in this new era of AI-powered search engines.
The television advertising landscape has changed dramatically, yet some fundamentals remain constant. In a candid discussion as...
Leo UK's latest PopPulse report looks at the influence of Gen Z and reveals rather than being fragile snowflakes they're the ones providing practical, everyday advice across households helping older generations navigate technology, finances, and modern life.
Abigail Dixon explains why the Changemakers Conference is a day she never compromises on, ringfencing it because it offers something rare: a day of inspiration, reflection, and clarity about what she can do and what she should do next. Let's see if this year's delivered.
A new report Marketreach, The Trust Factor, examines the role of trust in business revealing how it is constructed, how it works commercially and most importantly how it can be built, kept and measured.
Watch
The Digital Day Singapore 2025 Highlight
The Digital Day Singapore 2025 Highlight
The Global Conversation - The Data-Driven CCO: Turning Insights into Impact
The Global Conversation - The Data-Driven CCO: Turning Insights into Impact
The Learning Lab - How to 10x yourself with AI with Sam Reid
The Learning Lab - How to 10x yourself with AI with Sam Reid
The Digital Day England 2025 Sessions
The Digital Day England 2025 Sessions
Case studies
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Not for Profit Marketing Highly Commended was A HEALTH WHODUNNIT: How a murder mystery drove thousands to local pharmacies for life-saving blood pressure checks
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Marketing Transformation Highly Commended was Our CRM Transformation
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Marketing Transformation Highly Commended was From nought to sixty
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Marketing Innovation and Technology Highly Commended was Audi Match, How we helped prospective car buyers find their perfect Partner
Empower
'Over the last 18 months it's safe to say we're fed up', writes Havas Hong Kong's Head of Strategy, Duncan Bell. 'And brands haven't escaped this malaise.'
Author and global speaker on communication, creativity and collaboration, Neil Mullarkey, says the good news is, everyone can tell a story: colleagues, clients, customers... you just have to seek them out.
Helen Tupper, Co-Founder of award-winning career development company Amazing If, on what makes a good squiggly career story and when you should tell yours.
Interviews
At our St Andrew’s Day Dinner a few week ago, we were honoured to welcome Andrew Wilson as a 2025 Honorary Fellow. Andrew, an...