Blogs and think pieces

The power of reinvention

In 1981, Nintendo launched a new video game featuring a giant barrel throwing ape named Donkey Kong, holding a woman named Pauline, hostage. The objective was to navigate a number of levels, dodging the barrels, controlling a character called Jumpman.

Brands engaging with esports

With global audiences of over 500 million, the question facing brands and advertisers has evolved beyond whether they should engage with esports to how they should maximise engagement.