When brands’ language reveals their darker sides
CEO and ‘Head of Voices’ at Verbal Identity, Chris West, takes a look at the language of banks – the traditional and the challengers - revealing how they use language...
Blogs and think pieces
When to change the channel
Recently, someone sent me an email asking for advice.
It went into great detail, but I’ll shorten it here, roughly it said:
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Flawed Beauty and Awkward Truths
'I don't want people who want to dance, I want people who have to dance.' Choreographer, George Balanchine
Why voice will be big in 2020
The great thing about the future is that no one can know exactly what’s going to happen. That’s why the hype that prediction...
Framing
Kahneman’s quote above neatly summarises the well-known concept of framing, first illustrated by Kahneman and his long-time collaborator Amos Tversky in 1981.
Return of the cookie monster!
As a child I wasn’t the biggest fan of Sesame Street’s cookie monster, it would frustrate me how it never actually ate the cookies
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Case studies
Interviews
Meet Doug Woodring, Ocean Recovery Alliance
Doug is the Founder and Managing Director of Ocean Recovery Alliance, which is focused on bringing innovative solutions...
Interview with Rhona Drummond
This was a lovely piece of work to produce and a real team effort between The Leith Agency, David Boni and The Royal Edinburgh Military Tattoo.
Interview with Victoria Watson
What's unique about your agency / business?
We really care about the idea and we are passionate about bringing the right team...