Hadi Lotfi explores how AI is moving marketing beyond experimentation and individual tools toward connected workflows, stronger operating models and smarter decision-making that delivers real business impact.

Independent creative agency RPM and research specialist, Canvas 8, interviewed senior marketers from FMCG, hospitality, tech and entertainment sectors, to understand how effectively brand systems today are keeping pace with business operating models.

DEPT®'s Global Market Sentiment Pulse, produced in partnership with The Marketing Society, draws on a survey of 3,000 consumers and the perspectives of senior marketing leaders from Barclays, British Airways, Diageo, Tesco and more to reveal what people actually want from brands in an age of instability.

This session explored what it takes to earn attention, build trust and leave a lasting impression. The strongest communicators know exactly what they want people to feel and do, then make every detail work towards that outcome. The message was clear: credibility must be earned, ideas must be interesting and being different matters more than simply being better. Because safe may be comfortable, but it is rarely memorable.

Lex Bradshaw-Zanger on why the principles of physics offer a surprisingly useful framework for understanding how brands grow, customers choose and marketing works.

The Marketing Society’s Global Leadership Mentoring Programme played a key role in helping Worldwide Cancer Research's Laura Brady achieve her goal of becoming a CEO.