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Blogs and think pieces
Graham Fink's TheArtSchool proves that brutal, honest feedback from experienced creatives is still the most powerful creative education available.
This articles by Manesh Murthy explains how AI is triggering a shift in marketing, enabling smaller, smarter agencies to expand into full business impact while delivering faster, cheaper, and more integrated solutions.
Joe Hildebrand from Humari explains that while most marketing leaders are investing in AI tools and automation but the real returns come from investing in people, culture, and human readiness.
This article looks at how AI is a curator of existing brand reputation rather than a creator, meaning organisations must focus on strengthening their external signals and test at scale to understand how they're being represented in AI outputs.
AI in CX should focus on adapting experiences to individuals in real time, not just automating content at scale, according to Darius LaBelle in this article.
Digital growth stalls not because marketers lack ideas but because too many decisions are driven by opinion rather than evidence. Daydot's Osh Rice makes the case for experimentation as a risk management tool rather than a tactical nicety in this think piece.
Watch
Your Next Chapter | Impact Demands Altitude with Scott Morrison
Your Next Chapter | Impact Demands Altitude with Scott Morrison
Global Conversation: Beyond Profit & Purpose-Driven Leadership
Global Conversation: Beyond Profit & Purpose-Driven Leadership
Global Conversation: Three Paths to Growth
Global Conversation: Three Paths to Growth
Global Conversation: How Leading CMOs are Restructuring their Funnel Strategy
Global Conversation: How Leading CMOs are Restructuring their Funnel Strategy
Case studies
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Not for Profit Marketing Highly Commended was A HEALTH WHODUNNIT: How a murder mystery drove thousands to local pharmacies for life-saving blood pressure checks
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Marketing Transformation Highly Commended was Our CRM Transformation
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Marketing Transformation Highly Commended was From nought to sixty
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Marketing Innovation and Technology Highly Commended was Audi Match, How we helped prospective car buyers find their perfect Partner
Empower
'Over the last 18 months it's safe to say we're fed up', writes Havas Hong Kong's Head of Strategy, Duncan Bell. 'And brands haven't escaped this malaise.'
Author and global speaker on communication, creativity and collaboration, Neil Mullarkey, says the good news is, everyone can tell a story: colleagues, clients, customers... you just have to seek them out.
Helen Tupper, Co-Founder of award-winning career development company Amazing If, on what makes a good squiggly career story and when you should tell yours.
Interviews
You spent 20 years at Nike. What’s the single biggest lesson you learned about keeping a global brand innovative — and how has...
Member Interview with Julia Galina, Chief Growth and Marketing Officer