Confident collaboration
In July I wrote a column that highlighted the connection between levels of advertising spend and levels of consumer confidence in the market.
Blogs and think pieces
The Behavioural Science guide to making and breaking habits
As behavioural scientist and expert on habits BJ Fogg says “If you pick the right small behaviour, and sequence it right, then you won’t have to motivate yourself to have it grow.
Overhaul your brand without meeting your agency
LOVE or FEAR's Matt Waksman, and live-in care specialist brand Elder's Gareth Main explain how they went from pitch to national brand campaign without meeting in person.
Wonder women: 10 reasons why women should be optimistic in 2021
With the start of the new year and the approaching launch of our new book “Wonder Women: Inspiring Stories & Insightful Interviews with Women in Marketing”...
You need to treat sustainability like your life depends on it
Whether brands know it or not, sustainability is going to be much higher on their agenda in 2021. For the simple reason that following the disasters of 2020...
How Vape Club ‘doubled revenue’ in 2020
In an age where ecommerce has never been a more crucial revenue stream, with high streets closing once again and the prospect of an online Christmas...
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Case studies
Interviews
Meet our 2021 awards judge, Natalie Truong
The Marketing Society Awards judge, Mercer's Natalie Truong, on how your brand can stand out.
Meet our 2021 awards judge, Peter Fisk
Peter Fisk is a global thought-leader in leadership, strategy, innovation and marketing. A best-selling author and expert advisor, he leads GeniusWorks, helping businesses and brands to forge innovative futures.
Meet our 2021 awards judge, Christopher Macleod
Today we spoke to The Marketing Society Awards judge and fellow Christopher Macleod to find out what advice he would offer to brands entering in 2021.