In recent months, an inconsistent post-covid recovery narrative, clickbaity recession headlines, and incredibly high inflation - the highest in 40 years in the UK - have driven our perception of strong economic headwinds and heightened pessimism about our ability to take on yet another challenging year.

While the travel industry is greeted with sentiments of positive recovery, there is, however, a small catch. Fuelled by the pandemic and the digital acceleration that came along with it, there has been a dramatic shift in travellers’ expectations.

From the most comprehensive look at BVOD advertising yet to our deep dive into the world of attention research to find out whether measurement is on the right track. ‘The Round Up’ brings together all of Thinkbox’s research studies from the last year in one place.

​​​​​​​Crawford Hollingworth, Liz Barker and Katinka Duewel take a step back to look at some of the common errors behavioural practitioners can often make when trying to solve different behavioural challenges. 

Ahead of lights out on a new season of Formula One, Jade Wood, CSM’s Group Marketing and Events Manager, takes a closer look at the equally fast and thrilling digital content race.

Marketers face a challenging year ahead but they have the best chance of spotting opportunities and maximising media spend if they understand the shifting trends within the industry and how customers are responding to changing circumstances.