IN THE WAKE OF GEORGE FLOYD: the industry needs to admit it’s racist
Dear marketers and advertisers,
In the wake of George Floyd’s death we’ve seen some of you provide messages of support and solidarity
Blogs and think pieces
Modern marketers can learn a lot from the Scottish Enlightenment
Great 18th century thinkers such as Mary Somerville, David Hume and Adam Smith didn’t have marketing in mind but their ideas can still offer inspiration, writes Rod Gillies
Black lives matter: why are so many brands silent?
Twitter is full of coverage of Black Lives Matter protests in the US (and increasingly around the world). Every hour new proof of police brutality...
Is your programmatic working media actually working?
Where does the money go, and who gets what? This is the million-dollar question of Programmatic Supply Chain Transparency.
If purpose can’t solve our problems, maybe taxes can
I’ve always had a hard time swallowing our industry’s self-regarding and dishonest conception of brand purpose.
10 tips to harness the power of brand-led design
I’m often asked about how to get the best out of creative teams when working on design and visual identity projects.
Watch
Case studies
Interviews
International Women's Day 2020: men as active allies
In terms of supporting women (of all levels of seniority) in the industry, what are you doing, this year, as an active ally to make a difference?
International Women's Day 2020: senior women in the industry
Three years on from the start of #metoo; what positive changes (and possible backlash) have you seen...
International Women's Day 2020: what women want
In terms of your career, what things would you like to see happen this year to support you as a young woman in the industry?