Marketing Transformation 2022
In partnership with Accenture Song
Blogs and think pieces
Qatar is not the new land of football
Amidst all the just criticism of Qatar 2022, it can be easy to forget the power this game has to inspire, unify and create change.
Why Events are the Key to Your Marketing Strategy
Getting maximum value out of every penny of your marketing budget requires a different mindset – finding efficiency, doing more with less, and prioritising harder.
Marketing in the metaverse: four innovative use cases
The metaverse is arguably the buzzword of 2022. It’s been making waves across the advertising industry for its potential to engage customers in totally new ways.
Four steps to measurement and attribution in a post-cookie world
Today we’ll be taking a closer look at four cookieless ways you can track attribution across your marketing funnel.
Building audiences in a cookieless world: five steps to success
Innovative new solutions don’t just provide a method for building audiences in a post-cookie world - they also build consumer trust and open up entirely new marketing possibilities.
Impact is all that matters
10 years ago I made my first conference speech as the President of The Marketing Society. For all the words spoken and written, have we made any progress?
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Case studies
Interviews
Interview with a storyteller
Giles Lury spoke to best-selling author Cole Nussbaumer Knaflic about her new book “Storytelling with you: plan, create, and deliver a stellar presentation”
Stonewalls Rainbow Laces Campaign
We interviewed Robbie De Santos, Director of Communications and External Affairs at Stonewall, and Paul Mallon, Head of Special Ops at Lucky Generals about the campaign.
Under the Spotlight with Maeve DuVally
Margaret Molloy shares her conversation with former Managing Director of Corporate Communications at Goldman Sachs, Maeve Duvally.