Blogs and think pieces

Volatility is a time for Marketing to shine

In recent months, an inconsistent post-covid recovery narrative, clickbaity recession headlines, and incredibly high inflation - the highest in 40 years in the UK - have driven our perception of strong economic headwinds and heightened pessimism about our ability to take on yet another challenging year.

Travel 2.0: We’ve returned to the skies…now what?

While the travel industry is greeted with sentiments of positive recovery, there is, however, a small catch. Fuelled by the pandemic and the digital acceleration that came along with it, there has been a dramatic shift in travellers’ expectations.

The Round Up: Thinkbox research 2022

From the most comprehensive look at BVOD advertising yet to our deep dive into the world of attention research to find out whether measurement is on the right track. ‘The Round Up’ brings together all of Thinkbox’s research studies from the last year in one place.

Six common errors in approaches to behaviour change

​​​​​​​Crawford Hollingworth, Liz Barker and Katinka Duewel take a step back to look at some of the common errors behavioural practitioners can often make when trying to solve different behavioural challenges. 


International Women's Day 2023

As part of an ongoing annual series to celebrate International Women's Day, we reached out to our community to ask them about the positive changes they have seen so far and what more we do both as an industry and as individuals.