Claire is currently Head of Brand Scotland and Net Zero Marketing at the Scottish Government. Brand Scotland brings together the collective communications efforts of the Scottish Government and key partners in building Scotland’s global nation brand and reputation. Claire also leads the Scottish Government’s Net Zero Marketing team, responsible for delivering national marketing activity to tackle climate change, as part of the ‘Let’s Do Net Zero’ brand and communications strategy. Prior to her current role, Claire spent 7 years leading award-winning behaviour change marketing campaigns for the Scottish Government across health, road safety and justice, and also has extensive agency experience having spent 5 years as Account Director at one of Scotland’s leading agencies, the Union. Claire is also Chair of the Advisory Board for the Marketing Society Scotland, a member of the City Nation Place Advisory Board and recently appointed to the Marketing Advisory Board at the University of Strathclyde.