Christina Peyton

Christina Peyton is a global marketing leader with more than 20 years of experience building brands, accelerating growth, and leading high-performing teams across the U.S., Europe, Asia, and the Middle East.​

Before founding KLAR, Christina served as Global Vice President at WPP for six years, where she led integrated go-to-market strategy, AI-led transformation initiatives, global partnerships, and innovation programs delivering multi-million-dollar business impact. ​

Throughout her career, she has held senior leadership roles across agencies, consultancies, and global networks,partnering with organisations ranging from high-growth startups to Fortune 100 companies to translate complex strategy into clear commercial momentum.​

Christina is known for shaping powerful narratives and creating standout platforms that elevate brands culturally and commercially. In APAC, she launched the Future Of series in partnership with TikTok, Campaign Asia, and Meta,and in 2024 helped elevate cancer awareness in the United States through the Cannes Lions Gold-winning campaign The Most Beautiful Sound. Her work has helped brands show up decisively on the global stage,contributing to multiple Agency of the Year recognitions and sustained growth, while shaping tentpole moments and executive content at major industry platforms including SXSW, Cannes Lions, and CES.​

Recognised for her clarity of thought, strategic rigour, and collaborative leadership style, Christina founded KLAR to give ambitious organisations access to senior marketing and GTM leadership typically reserved for large enterprises.Through KLAR, she helps leadership teams align positioning, narrative, and go-to-market strategy while enabling practical AI adoption across marketing and operating models, helping brands stand out, scale with confidence, and become impossible to ignore.​