From no training for its marketing team to the creation of a Muller Marketing Academy now rolled out globally.
Case studies
What point have organisations reached on their digital business transformation journeys, and what is possible?
In the late 2013 the Army recruiting environment was extremely tough: negative publicity surrounding Army redundancies...
The market was unprecedentedly tough - falling food prices coupled with an ongoing price war between the large retailers.
This is a story about an unlikely hero. In a world where superheroes come mostly dressed in lycra, shooting webs...
Traders Hotels was part of the highly competitive mid-range hospitality sector currently dominated...
Google published real-time stories from the search trends of competing nations, revealing the quirks...
THE OUTNET gained a following with its curation of previous season’s fashions at a discount.
Anyone who has ever sat in focus groups or seen research on trust and brands will know...
Since launching in the UK, KFC has become famous around the world for its Southern fried chicken coated in its secret recipe of eleven herbs and spices.
“Good food should satisfy all the senses, it should open mouths and open minds”
By 2014, Three had grown to over 9m customers to claim 12% share of the mobile phone market...
The winter of 2013/14 saw the worst ever weather in the South West of England. First Great Western had to suspend or cancel...
Trelleborg Marine Systems (Trelleborg) is an engineering company that designs, manufactures and...
The outlook looked bleak. EDF Energy’s supply business was losing almost £200m/year and shrinking...
In 2010, the number of people living with cancer was 2 million. And that figure was predicted to double by 2030.
O2 are very proud of their 24million customers and their connectivity that helps bring their technology to life.
17,000 team members, a 74% employee engagement score and fantastic business performance.
Colman’s has been a strong British jewel for 200 years. In 2013 however, its leadership position was under threat. Penetration in core product areas (especially Dry Core Casserole sauces) had been in long-term decline, with consumers leaving the category or trading down. Instead of dwelling on our past, we seized our 200-year anniversary as a chance to secure our leading place in Britain’s future.
In early 2014, against the backdrop of a stagnant market, Robinsons launched SQUASH’D – a super-concentrated squash...