Case studies

2015 highly commended: Muller Dairy UK, Building Marketing Capabilities - case study

From no training for its marketing team to the creation of a Muller Marketing Academy now rolled out globally.

Be the gryphon

What point have organisations reached on their digital business transformation journeys, and what is possible?

2015 highly commended: British Army, Not-For-Profit Marketing - case study

In the late 2013 the Army recruiting environment was extremely tough: negative publicity surrounding Army redundancies...

2015 winner: Sainsbury's, Cause Related Marketing - case study

The market was unprecedentedly tough - falling food prices coupled with an ongoing price war between the large retailers.

2015 winner: BBC Worldwide, Brand Activation - case study

This is a story about an unlikely hero. In a world where superheroes come mostly dressed in lycra, shooting webs...

2015 winner: Hotel Jen, Best Outside the UK - case study

Traders Hotels was part of the highly competitive mid-range hospitality sector currently dominated...

2015 highly commended: Google, Customer Insight - case study

Google published real-time stories from the search trends of competing nations, revealing the quirks...

2015 highly commended: THE OUTNET, Marketing on a Shoestring - case study

THE OUTNET gained a following with its curation of previous season’s fashions at a discount.

2015 winner: TSB, New Brand - case study

Anyone who has ever sat in focus groups or seen research on trust and brands will know...

2015 highly commended: KFC, Brand Extension

Since launching in the UK, KFC has become famous around the world for its Southern fried chicken coated in its secret recipe of eleven herbs and spices.

2015 winner: Wagamama, Marketing on a Shoestring - case study

“Good food should satisfy all the senses, it should open mouths and open minds”

2015 winner: Three, Building Customer Relationships - Case Study

By 2014, Three had grown to over 9m customers to claim 12% share of the mobile phone market...

2015 winner: First Great Western, Effective Communications - case study

The winter of 2013/14 saw the worst ever weather in the South West of England. First Great Western had to suspend or cancel...

2015 winner: Trelleborg Marine Systems, Best B2B Marketing

Trelleborg Marine Systems (Trelleborg) is an engineering company that designs, manufactures and...

2015 winner: EDF Energy, Grand Prix/Brand Revitalisation - Case Study

The outlook looked bleak. EDF Energy’s supply business was losing almost £200m/year and shrinking...

2015 winner: Macmillan, Long Term - case study

In 2010, the number of people living with cancer was 2 million. And that figure was predicted to double by 2030.

2015 winner: O2, Sustainable Consumption - case study

O2 are very proud of their 24million customers and their connectivity that helps bring their technology to life.

2015 winner: Premier Inn, Employee Engagement - case study

17,000 team members, a 74% employee engagement score and fantastic business performance.

2015 highly commended: Coleman's, Customer Insight - case study

Colman’s has been a strong British jewel for 200 years. In 2013 however, its leadership position was under threat. Penetration in core product areas (especially Dry Core Casserole sauces) had been in long-term decline, with consumers leaving the category or trading down. Instead of dwelling on our past, we seized our 200-year anniversary as a chance to secure our leading place in Britain’s future.

2015 winner: Robinsons, Brand Extension - case study

In early 2014, against the backdrop of a stagnant market, Robinsons launched SQUASH’D – a super-concentrated squash...

2015 winner: SCA, Building Marketing Capabilities - Case Study

In order to unite a global organisation they had to encourage local SCA Femcare brand managers to adopt...