Source: Tesco Awards entry

2022 TMS Awards Winner, Tesco Christmas 2021

Harnessing the Spirit of the Nation to create Fame and Drive Growth

Tesco’s 2021 Christmas campaign was the tricky ‘second album’ to the hugely successful performance of ‘No Naughty List’ in 2020.

And to make matters worse, the context within which we were operating had become much more difficult for the following reasons:

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