Source: Childline Awards Entry

2022 TMS Awards Winner, Childline

Nobody Is Normal: How going deeper with data unlocked insight and innovation

The UK’s young people were in a mental health crisis. Childline was perfectly placed to help.

But many young people saw us more as an abuse helpline, rather than a service for mental health support. Our objective was to make Childline more relevant to a new generation struggling with mental health concerns.

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