Source: Unsplash, Credit: Mike Kenneally

2022 TMS Awards Commended, Costa Coffee

From Generosity Comes Loyalty

Costa Coffee has played a leading role in shaping the character of the UK café market since 1971, capturing hearts, minds and coffee habits and winning ‘Nation’s Favourite Coffee Shop’ in 2021, for the twelfth consecutive year (Allegra Strategies 2021).

However, we had a fundamental challenge. The market was increasingly crowded, and the loved Costa Coffee brand was losing relevance.

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