Source: Barclays Awards Entry

2022 TMS Awards Commended, Barclays

Marketing That Made Money Work For The Nation

Barclays changed the role of marketing to actively try and fix the nation’s dysfunctional relationship with money. In doing so we broke away from category norms of passive support and also broke away in marketing effectiveness to become market leader.

In 2020 Barclays faced a significant challenge. Our business recovery post-Financial Crash and post-Libor scandal had stalled.

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