2021 TMS Awards winner, Tesco

Innovating in a crisis, to cement a relationship with shoppers

Tesco believes in giving little helps to serve its shoppers. Clubcard, the nation’s largest and favourite loyalty program used by a whopping 16 million people is an important manifestation of that little help.

Enter a global pandemic with shopping behaviours changing and people reducing the number of supermarkets they shopped with, in order to be safe.

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