STARLING

2021 TMS Awards winner, Starling Bank

How a shed helped Starling become the fastest growing business bank in Europe

Starling is a truly incredible business. Launched in 2014 as one of the UK’s first ‘challenger banks’ it modelled itself around the needs of the modern consumer.

A highly intuitive app, instant payment notifications, no card readers, no overseas fees, 24/7 support, the list is exhaustive. And the bank is continually evolving as customer needs evolve.

The notion of change lies at the heart of the business. As the founder Anne Boden, says “we’re not like most companies where change is seen as a risk. To us the biggest risk is standing still and not changing.” This lies in deep contrast to legacy banking competitors who pride themselves on ‘being by your side’ for 250 years, but who move slowly with little innovation.

In 2018 Starling launched its business account. Unlike most competitors this business account had no monthly cost, no overseas fees, no fees when transferring to another business account and took just 10 minutes to set up. It was a revolutionary piece of financial technology and consequently voted the UK’s best...

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