As a world leader in stairlifts, Stannah had a traditional sales process that’s been central to its success for generations. But Stannah recognised that the power of digital gives innovative companies the chance to provide a transformative experience for customers.
An ambition to be the first stairlift provider to offer a full end-to-end online customer journey was accelerated by the new demands of a global pandemic; it became vital for Stannah to provide a compelling digital proposition so vulnerable people could be safe within their homes.
But buying a stairlift is a complex process: how can you create a seamless, fast, customer-centric digital experience that is easy and empowering to use while ensuring you have enough technical information to provide an accurate quote? And how can a digital product replicate the reassurance and humanity of a salesperson?
We conducted a four-week accelerator to identify the main challenges and build a testable prototype, then embarked on an ambitious 12- week sprint to design, build and launch an MVP that transforms the stairlift purchase journey from weeks...
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