RNIB has an ambitious goal, to make the world see sight loss differently.

That means changing the perceptions that negatively impact blind and partially sighted (BPS) people and drive tangible improvements to make their lives better.

To do this, we needed to overcome some fundamental misconceptions about life with sight loss –particularly that BPS people are incapable of living normally because our world is inherently unsuited to them.

We needed to inspire those who could advocate for change (the public) and those who could make it happen (brands and governments), proving that it was possible to make the world a better place for BPS people.

Winning category: Marketing For Good
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