The Hong Kong Observation Wheel (HKOW) is a prominent landmark situated in the heart of Hong Kong Harbour.

Having benefited from a successful relaunch under new management in 2017, the challenge was on to maintain high attendance and brand activation opportunities, particularly for domestic audiences as visitor numbers have been limited.

Presenting periods of Hong Kong developments of the past, overlayed within the current landscape, The Hong Kong Observation Wheel Augmented Reality App Presented by AIA was conceptualised to enhance customer experience and appeal to generations of Hong Kong locals, expatriates and visitors, by evoking an emotional response to the Hong Kong harbour’s enchanting history and development.

Through augmented reality, the app transports users back in time with layered digital visuals and interactive features.

The mobile app is the first of its kind - worldwide - integrating a variety of modern immersive reality content to be developed for use on a rotating platform. This presented many technical challenges which required the collaboration and ingenuity of experts from around the world.

The free app connects users...