Birds Eye

2021 TMS Awards winner, Birds Eye

Partnering with Iceland & hunting for Captain Charlotte

In 2020 Birds Eye set out to educate consumers on the benefits of buying frozen foods to drive purchase, becoming more relevant with the resurgence and 30% uplift in the frozen food sector since the onset of the pandemic.

With more shoppers being drawn to the category, it was clear that it was setting a pathway to long term consumer shopping behaviour changes.

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