2021 TMS Awards commended, Toyota

TOYOTA YARIS: How the new Toyota Yaris turned conventions on their head

For the most important launch in Toyota’s history, we ‘flipped’ everything.

Not because we wanted to, but because we had to.

The Yaris is Toyota’s best selling model in Europe. So when you release its next generation, the first in seven years, getting it wrong is not an option.

In early 2020, the odds were stacked against a successful launch.

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