2021 TMS Awards commended, Tesco

How celebrating the nation's naughtiness helped Tesco win a covid Christmas

Tesco began planning their 2020 Christmas campaign off the back of three consecutive Christmases of growth.

It seemed they had found a winning formula: campaigns built on knowing, better than anyone else, how the nation celebrates Christmas.

Then COVID happened.

Suddenly, nobody had a clue what Christmas would look like. Not even Tesco.

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