When ISBA’s Director General states the digital advertising ecosystem is broken, then change is inevitable. Many of the issues facing marketers are persistent problems that have plagued digital advertising - and in particular programmatic - for years.

The Ozone Project is a strategic solution to these challenges. Born from a historic and ground breaking collaboration between publisher rivals, our goal has been to build a premium digital advertising platform for the future - one based on trust and fairness.

• We aligned four leading publishers behind the common mission of building a High Attention digital advertising platform - a transparent, easy way for advertisers to reach highly attentive audiences at broadcast scale, in brand-safe, known environments that are trusted and proven to deliver real results.
• We built a platform that is scalable across the premium publishing industry, with our founder publishers News UK, The Telegraph, The Guardian and Reach being subsequently joined by Stylist, The Independent, Evening Standard, Bauer Media, Time Out and DC Thomson.
• We created a one-stop-shop platform that allows advertisers to access...