We sought to launch a display video advertising product that addressed some of the key industry issues surrounding inventory transparency and value, questionable view-ability and brand-safety head-on.

​​​​​It’s estimated that 21% of digital advertising spend is wasted every year due to slow loading or poor-quality ads affecting the user's ability to see a brand’s creative messaging. 

Reaching two thirds of 18–34-year-olds across the UK, LADbible Group knows how to generate huge reach and engagement among youth audiences. Whether it’s original content or content marketing, we are always ‘audience-first’. Therefore, we also wanted to offer advertisers an effective solution when it came to tailoring ads to youth audiences and the ‘attention economy’.

In 2020, LADbible Group introduced the advertising world to LADx, challenging our Commercial Marketing Team to launch our new product in market and generate immediate business leads.

Commended category: Business to Business
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