2021 TMS Awards commended, Heinz

Heinz to Home. How Heinz adapted to the "next normal"

How is it possible to ‘enhance customer experience’ when your customers can’t get hold of your brand - no matter how much they desperately want to?

This is the story of how Heinz created a completely new route to market in order to overcome the biggest barrier to purchase you can imagine. And they did it in under 3 weeks.

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