When our founder, Daniel Hegarty, almost lost out on buying his dream home due to an admin error, he realised the process of getting a mortgage was broken.
He thought the market was ripe for disruption. It was archaic, inefficient, expensive and confusing. More than half of homeowners (55%) are spending up to £3,500 a year more than they should on their mortgage.*
So, Daniel set out to challenge all of that and launched a new online mortgage broker – Habito - in 2016. We search more than 20,000 mortgages to find the best one for you, powered by machine learning. Then we do the hard work to apply for you. We are independent and impartial. Fast and free. Our online chat means you can sort your mortgage from your sofa, if you like. Blending the best of technology with humans, in the form of mortgage experts. But like any start-up, no one knew who we were. And we had limited funds.
Every penny we spent had to help us grow. It...
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