2019 Brave Awards Winner, John Lewis

Creative use of Media sponsored by Accenture

At John Lewis & Partners, an employee is not just an employee – they are a co-owner of the business. To reflect this importance, in September 2018 we embarked upon a rebrand and changed from ‘John Lewis’ to ‘John Lewis & Partners’. To communicate this shift, we saw social media as a core channel to leverage, giving our Partners a way to engage directly with customers.

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