Management summary
This paper tells how baby food brand Ella’s Kitchen overcame a declining market full of ‘me too’ imitators, by shifting focus from retail to relationships; ripping up the rule book and focusing on serving parents, rather than selling to them.
Background
![ella](/sites/default/files/styles/hero/public/2019-05/f1-0040-product-entered-ellas-kitchen-six-months-range.jpg?h=171e54b0&itok=R4lYuXSP)
2019 Brave Awards Winner, Ella's Kitchen
Relationship Marketing