In October 2018, easyJet launched Look&Book: the world’s first-ever photo-based flight search functionality.
Look&Book lets you book a flight simply by uploading a photo –say, a screengrab of your friend’s holiday snap on social media - into the easyJet app. Since its launch, tens of thousands of people have done just that.
In a world where visual, peer-to-peer inspiration via social media is ever-more important in shaping where travellers want to go, this groundbreaking innovation puts easyJet uniquely at the heart of that behaviour, short-cutting and streamlining the customer experience from inspiration to booking in a way no other travel brand has done.
The product – now available on the main easyJet app – is in the pockets of nearly 1m customers in the UK alone, and is soon to be rolled out across easyJet’s other markets.
Not only has the product solved a customer pain point by simplifying the journey from inspiration to booking, but in the process it’s created a new sales channel, delivering directly attributable revenue: in just the first two months...
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