In an age of growing grassroots activism, many people feel that action happens on the street, not behind the closed doors of the United Nations.
For a body set up to be the collective voice of the people, this was a problem.
WPP brought together a team, led by Grey London, to help the UN reconnect with the world’s people and put them back at the centre.
![UN](/sites/default/files/styles/hero/public/2020-02/concrete-building-under-blue-sky-3713075.jpg?h=6691ecbb&itok=_CS9soMQ)
2019 Brave Awards commended, United Nations
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