This paper shows how our work for The Truth Project offered Child Sexual Abuse (CSA) survivors the chance to be heard, some for the first time.
Our story is unusual because it describes the type of insight gathering and deployment that agencies typically reserve for commercial communication applied in socially critical and highly sensitive comms development.
The scale of the task was huge with over 3 million adults survivors of CSA. Re-traumatisation from comms was potentially high-risk which would be a dereliction of our duty of care.
Our objective was to raise awareness of The Truth Project aims, building survivor trust to drive participation.
1 of 3 Initially a poster and radio campaign, TV and online were added in 2019, handling the sensitive topic by using empty speech bubbles to communicate the words that go unsaid, inviting survivors to come forward.
Key results: we moved individual people though our marketing with over 7,000 expressions of interest. Our campaign successfully communicated our aims of survivors being heard and keeping children safe in future.
With annual cost...
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