2019 Brave Awards commended, Toyota AYGO

Digital Marketing sponsored by Accenture

Toyota AYGO: Telling More Personal Campaign Stories On The Fly

This paper is about how hyper-personalisation and a creative use of media formats improved cut-through, resonance and overall performance of the launch communications for the new Toyota AYGO. The challenge was to grow annual sales of AYGO in a declining segment. This was only a “Minor Change” launch, offering

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