For many years, consumers who wanted to get their hands on the latest tech were often locked into rigid contracts by the
industry.
2018 marks the year O2 took flexibility to another level and created a step change in the industry. We re-set expectations by removing all the typical catches of a phone contract, providing total transparency and handing complete control over to the customer.
In the face of the commercial risk of customers trading down, we transformed the customer experience to support the way we live our lives today and help our customers get more out of life. Recognising that life happens, mobiles break, people go on holiday, start new hobbies, get new jobs and we grow out of our tech.
On 29th August, we launched a revolutionary new buying experience named ‘Custom Plans’, a whole new way to completely customise your phone plan.
Custom Plans allows you to choose your contract length anywhere between 3 and 36 months, choose how much you want to pay upfront (both will adjust the monthly cost), and...
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