Early 2021 presents an interesting tension; life can feel rather static yet there is urgency and action on global challenges like never before. Sustainability has supercharged its way up the agenda of business leaders; not solely a consequence of COVID-19, but the pandemic has undoubtedly been a catalyst.
It’s an opportunity and a challenge in equal measures. All businesses should be talking about how to better balance profit against more people- and planet-positive behaviours. Some are much further ahead, but it should be clear to all that having a tight plan and platform for sustainability ambitions and actions is good for business.
Why? Customers are looking to meet their own sustainability goals, so partners who can tangibly support their progress are at an advantage. From a talent market perspective, more positive and purpose-led businesses are winning; overt progress in sustainability will be critical for attracting and retaining top talent. A real revolution in green investing means those who are on the sustainability front-foot are also cast in a more positive, investable light.
In summary, this...
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