Belinda is a VP Experience Strategy, SEA at RAPP Singapore (part of the Omnicom network). She is a skilled Customer Experience, CRM & Loyalty strategist working with B2B & B2C brands from a variety of industries across APAC & the UK/Europe. She helps clients build successful end-to-end customer experiences, activating first-party data to deliver personalised 1-2-1 experiences for all. She has been with RAPP for 8 years, first in the UK and now leading RAPP Strategy in Singapore.