Alex was promoted to the role of CEO in 2017, and is responsible for Livity’s overall growth, development and vision. Under Alex’s leadership, Livity recently rebranded as a youth-led creative network. The network has won several new clients including Netflix, Mattel, Dyson and Thomson in the  past six months and has been identified as one of City AM’s 100 fastest-growing companies in the  UK, featuring in its Leap 100 list 2017.

Alex was named as an inaugural IPA Woman of Tomorrow in 2013. In 2016, she co-founded the Great British Diversity Experiment, and in the past 12 months has also been
appointed to the board of the Marketing Agencies Association (MAA), and named as one of the Hospital Club Hot 100.

Alex joined Livity in 2012 as client services director, before becoming managing director in 2015. Prior to joining Livity, she was a board director at iris Worldwide. Livity has a 65% female staff and a 67% senior female management split.