My mission is to create original and impactful solutions that solve real problems and resonate with consumers, while reducing the waste and noise of low-quality and irrelevant products and content.  

Born in Wimbledon. Unofficially studied classical French by sneaking into the Sorbonne. Started in advertising by saving Penguins. Taught business English in Barcelona. Raced Mitsubishi concept cars in Kitsuregawa, Japan. Became an official New Yorker. Introduced Vicks to China. Turned a jeweler into a storyteller and high performing digital player. Helped launch a few tech product companies. Sold a few agencies. And a bike is my most essential travel item.