Insiders Programme: Naomi Walkland | The Marketing Society

About Naomi

Naomi is a results-driven marketing executive with a track record of building and leading world-class teams and developing innovative marketing strategies at high-growth companies.

Currently, she is the Chief Marketing Officer of Motorway, the UK’s fastest-growing car marketplace, where she oversees the company’s brand and product marketing, growth marketing, communications, and business marketing

Previously, Naomi served as the Vice President of Bumble (NASDAQ: BMBL), where she led the international marketing team, driving new customer and revenue growth outside of the US. She was part of the team which took Bumble public in 2021 and built and scaled the marketing team and operations across EMEA (Europe, Middle East, Africa) and APAC (Asia Pacific). Under her leadership, Bumble expanded its brand presence into over 15 markets worldwide. During her tenure at Bumble, Naomi led some of Bumble’s most impactful global campaigns, such as My Love is Black Love, a celebration and representation of Black Love in Britain.

“In a market that moves faster than ever, disruption isn’t optional — it’s a mindset. To stand out, brands must challenge conventions, take smart risks, and lead with clarity and courage. The brands that win are the ones bold enough to redefine the rules, not just play by them.”

Naomi Walkland

Challenging the Status Quo: Marketing Insights from Tech and Traditional Industries

This session is presented as a Fire Side Chat

In today’s fast-evolving market, brands must constantly challenge the status quo to stay ahead. Whether in tech or traditional industries, marketing leaders face the challenge of breaking through the noise, shifting consumer behaviour, and disrupting established players. Success requires bold decision-making, strategic positioning, and the ability to adapt in an ever-changing landscape. Challenger brands navigate saturated markets by embracing risk, innovation, and a mindset that pushes boundaries. Yet, many businesses struggle to carve out their unique space. This session equips marketing teams with the insights and tools needed to challenge conventions and redefine market dynamics. Drawing from her experience at Bumble, Motorway, and standout startups like By Rotation and JENKI, Naomi Walkland shares how strategic marketing fuels growth, how to embed a challenger mindset within your team, and how to turn brand vision into a competitive advantage.

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WHAT YOU WILL LEARN

How to position your brand as a challenger in a crowded market

How to understand and influence shifting consumer behaviour

How to develop marketing strategies that drive engagement and loyalty

How to leverage data and insights to optimise campaigns

How to navigate internal and external resistance to innovation

How to adapt and thrive in both tech-driven and traditional industries

Fellows interview with Naomi Walkland

We are delighted to bring you a Fellow interview with Naomi Walkland, who was recently honoured as a Fellow of The Marketing Society 2023.

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