BOOK YOUR SESSION

In this Power Hour, Allyson divulges how to tell your leadership story, reveal your values and choose a proxy brand in order to change perceptions and engage others intentionally. By beginning with the end in mind, a leader can recalibrate what they want others to think and feel when they’re not in the room, thus changing their reputations for the better. The key take outs include the ability to build trust more effectively with internal and external stakeholders, a clearer articulation of the leadership brand, a compelling leadership story to engage individuals and teams across and outside the organisation, a more intentional plan for how to manage reputation in order to advance your career within and beyond the current organisation as well as the ability to build and sustain high performing teams.

Whether changing the mindset of the board, setting the right levels of investment or choosing the best strategy for international growth, as well as countless examples to draw on that are both educational and entertaining. Key topics include frameworks for understanding international markets and cultures, managing global and local marketing efforts, navigating brand localisation challenges, and assuming the role of a corporate diplomat through case studies. Moreover, the session emphasises the importance of informed decision-making through research and offers examples of product and service localisations alongside risk mitigation strategies.