Wendy Choy is the Global Digital Channels and Adoption Lead at EY Global, where she drives integrated channel strategy, digital marketing enablement, and martech transformation across the Brand, Marketing and Communications function, including the application of AI to optimise performance. Since joining EY in 2021, she has worked across global and regional initiatives to connect owned, earned and paid channels. With close to two decades of experience across Hong Kong and SE Asia, including roles at Ogilvy and Brunswick, she brings a holistic perspective across digital, brand strategy and corporate communications for financial services brands.