Vikki Ross


Vikki has been writing Copy for major global brands for 23 years. She specialises in Branding and Tone of Voice, and travels the world telling businesses how to talk. She created #copywritersunite on Twitter, is a Copy mentor at the most awarded ad school around, mentors young female creatives, and judges at international industry award competitions. In 2017, Campaign and Creative Equals named her one of the top 30 female creative leaders.

Follow her @VikkiRossWrites

The robots are coming. Aren’t they? Let’s see what robots have so far been up to. In the advertising industry

Many brands don’t take the time to research, investigate or create. They default to being passionate, friendly and honest

Despite “Freelancer” having the word “Free” in it, Freelancers aren’t free.

Copywriting is a conversation, writes Vikki Ross

Four work-life tips by Vikki Ross

The beauty industry offers Copywriters the ultimate exercise in creative writing.