Vikki has been writing Copy for major global brands for 23 years. She specialises in Branding and Tone of Voice, and travels the world telling businesses how to talk. She created #copywritersunite on Twitter, is a Copy mentor at the most awarded ad school around, mentors young female creatives, and judges at international industry award competitions. In 2017, Campaign and Creative Equals named her one of the top 30 female creative leaders.
Follow her @VikkiRossWrites
Many brands don’t take the time to research, investigate or create. They default to being passionate, friendly and honest
Despite “Freelancer” having the word “Free” in it, Freelancers aren’t free.
Copywriting is a conversation, writes Vikki Ross
Four work-life tips by Vikki Ross
The beauty industry offers Copywriters the ultimate exercise in creative writing.